The most important factors to consider when purchasing a diamond are the 4C's outlined by GIA (Gemological Institute of America). Our knowledgable staff can educate you on all of this and more. Shop and compare our prices on certified GIA and EGL diamonds 1.00 carat and above. Watkins Jewelers only sells Kimberly Process Certified conflict free diamonds. We are proud of our affordable straight forward diamond program. Our goal is to find the right diamond to fit your needs at affordable prices.